You Bring The Power
Infosys
Project Info
Infosys face a serious challenge in the US, where they have been forced to pivot from a global delivery model to a model of localized hiring. This shift is problematic because of limited prior investment in a US-bespoke employer brand, intense competition for US tech talent, and the tech skills shortage in the region (627,000 US tech jobs are currently unfilled).
CLIENT
Infosys
INDUSTRY
Technology
YEAR
2019
SERVICES
- Media Buying
- Full RPO
- Social Media Marketing
- Campaign Website
- Community Creation
- Concept & Narrative
- Video Production
- Video Editing
The Marketing
In-depth research and strategic consultation resulted in an evergreen digital hiring campaign leveraging a range of carefully selected activations, from a role-bespoke landing page and job pack to Instagram/Facebook adverts and a hacked Github repository.
The Hiring
We owned the hiring process and worked with Infosys teams to deliver an excellent candidate experience that converted into a high volume of hires.
The Events
From a full stack programmer networking event to a ‘fix our social media feeds’ hackathon, we helped Infosys engage developers with topics that both Infosys and its dream candidates cared about.