Change The World Hackathon.
Infosys
Project Info
Infosys, a global leader in tech & consulting, wanted to hire America’s most powerful graduate programmers. So we set up a series of hackathons to demonstrate the world-changing impact of a career on their elite graduate scheme.
CLIENT
Infosys
INDUSTRY
Consulting
YEAR
2019
SERVICES
- Talent Acquisition
- Talent Strategy
- Social Media Marketing
- Campaign Website
- Event Management
- Concept & Narrative
Social Targeting
We built world-changing creative for Facebook and Instagram ads, targeting and signing up the exact Computer Science graduates Infosys wanted to hire.
Power to the candidate
Agency, independence and impact: all were key motivators for the US graduate programming talent pool, so we put choice at the heart of the campaign. Candidates were able to pick one of five world-changing themes to hack: Climate Change, Social Justice, Mental Health, Future of Work and Student Debt.
Same-day hiring
We managed the hackathons and worked with Infosys teams on the ground to deliver an excellent candidate experience that converted into same day interviews and hires.
